The Program

After participating in a RISE workshop, you will understand exactly what is necessary – other than gigging – to be seen and heard by more people, more industry folk, more press people, more lovers of art, etc… etc … not just in Australia, but all over the world.


You’ll still be able to work with the traditional systems, but even more effectively because now you’ll be more clued in!  Plus you’ll stand out in your genre much quicker because you’ll be one of the few artists using a combo of the following stuff…

Here’s a basic run-down of the RISE workshop program…

  • Putting Strong Foundations in Place…

We start by taking a moment to reveal the possibility that certain little roadblocks may be holding you back.  We highlight the very common ‘struggling artist mindset’ and once you’re aware that these things could be in your way, you can jump over them and keep moving ahead.

We get you thinking about what this creative path means to you.. What Do You Want? Are you just having fun or creating your own business… the answer should be both and we’ll show you how to!

The ‘Fundies‘ – We combine Creativity and Passion; Self Worth and Self Belief; Purpose, Ambition, Fans, Promo and Marketing, Rapport and Business Skills to help you make the foundations of your business strong.

We cover all the important little things to help set up your own ‘stand-out’ arts business, like…

- What to consider when choosing a name.
- How to pick a name for maximum online exposure
- Understanding keywords and how to use them
- How and where to register both business and website names (.com -vs- .com.au)
- We look at the basic legalities you need and make them fun!

  • Getting The Deal… We Highlight the Pro’s and Con’s

Independent -vs- Signed / Published :  A glimpse at contracts and the pro’s and con’s of getting the deal.We share the benefits, as well as the cold hard facts.

  • The Biggest Mistake Most Artists Make…

We delve into how to build and use THE most important tool for independent success – whether your traditional or cyber.  (hehe…  It’s inevitable – sooner or later you’ll be both!)

You’ll recognise that most artists don’t use this tool – even though they know about it – and start to understand just how much of an impact this simple little thing can make to your profile, your popularity and your bank account!

We’ll get you to start building your very own at the workshop.

  • Mailing Lists

We’ll show you how to make a mailing list – both hard copy AND electronic and then use it imaginatively to attract more fans, more income, more success.

  • The Social Network Phenomena…

We explain the giddy heights that social networking can take an artist and show you how we’ve simplified what can often be a mind boggling, overwhelming world of  “what the ….! where do I start … and how can I do all this online social stuff without losing my creative time?

We cover the 4 main players… MySpace, Facebook, Twitter and YouTube, – which is what almost everyone does, but we go to much greater lengths to show you how extensive this subject can be and how you can work smarter to make the whole process quick and easy.

  • Websites That Work… (While You Play!)

We cover the important little things that should be included on your website to make sure your fan base continues to grow and your website is seen and heard by many more people other than just the ones who already know about you.

We show you options on how to get your own personal website online -whether you want basic and quick, or advanced with intricate designs.  We give you ideas on costs as well as contact details of great web designers who are artists themselves (or partners of artists).

We show you how to get creative and have fun adding value to the products your fans will buy from your website.

We show you how to automate everything, so you can spend less time at the computer and more time being creative.

  • Charts

Chart positioning is a fantastic asset for an independent artist.

We look at local, national and international charts and show you how to work your way to the top of them. We give you all the details to get registered on the important charts… after all, you need to be prepared for when your work attracts a massive surge of interest.

  • Videos

We show you how to create and edit short, simple, inexpensive, fun video clips that work to attract more website visitors, more fans, more listens, more views and of course more sales.

We discuss how and why videos go viral.  Did you know that the most watched YouTube video of all time has had over 245 million views.  Imagine what that kind of success could do for you!

  • Getting Your Work ‘Out There’…

We teach you how to master the art of Shameless Self Promotion!   We cover bios, newsletters, press releases, free publicity, podcasts, blogs and online radio stations.

  • Digital Distribution Explained

If you want success, then you need to have your products in all the major online stores.   We cover how digital distribution works.  Where to start. Who to use.  How much it costs. Legalities and Ownership.

  • Online Launches

This is different to your everyday product launch.  You can still launch in the traditional way, but  online launches offer another way to open up incredible global opportunities – if done correctly. In this session, we explain an advanced technique that will build up interest in you, your product and your online launch.  The aim is to create a buzz that goes viral which results in a buying frenzy when you’re ready to launch for ‘take off’!

  • Diversify Your Talents and Expand Your Horizons…

By now your head will be exploding with info and ideas, but wait… theres more!  We conclude the day by expanding into other creative areas to help you strengthen your reputation, extend your online presence and increase your cashflow.  We show you how you can do something once and then sell it in your own automated online store – for the rest of your life!

With the Rapid Changes in Technology, the Best Way to Get What You Want – Be Where You Wanna Be… Is to Keep Educating Yourself

RISE will teach you exactly how a bunch of forward-thinking, unsigned artists from all over the world are using these techniques and reaching great success – INDEPENDENTLY.